The purpose of this Privacy Policy is to inform you about how Debt Aid Pte Ltd (“Debt Aid SG”), as data controller of the personal data of the users of this Platform (, collects, processes and shares your personal data.

This privacy policy was last updated on 20th February 2024. Our privacy policy may change from time to time. If we make any material changes to our policies, we will place a prominent notice on our website or application. If you have any questions about this policy, email us at:

All emails received in Debt Aid SG inboxes are protected with zero-access encryption using RSA (4096).


During each of your visits to our Platform, we may collect the following data: Data about the devices, networks and platforms you use: identifier of the device you are using (IP address, Apple ID, Android ID, etc.), connection data (date, time, duration), type and version of the browser software (Internet Explorer, Safari, Mozilla Firefox, Google Chrome, etc.), type of operating system (Microsoft Windows, Apple OS, Linux, Unix, etc.).

Data relating to your browsing: route on the Platform’s pages and duration of visits of certain pages, Content that you consult, searches and results of searches and generally your actions on the Site.

We do not collect and store data in our servers that contains your name, contact number(s), photos, emails or any other sensitive data that can link you to your personal identity.


We use cookies to improve the quality of our services and your experience as a user. Third-party tracking sites such as Google Analytics and Facebook Pixel access anonymous data (such as your IP address, pages you visited, time on site) on our behalf. They use this data solely on our behalf. They do not share it except in aggregate form; no data is shared as to any individual user.

2.1 What is a cookie?

A cookie is a small text file stored by a website on the user’s terminal. The majority of websites use cookies to improve their functioning and optimize the browsing experience of their users.

2.2 Cookies used on the Platform

We use the cookies defined below on this Platform:

Absolutely necessary cookies (Debt Aid SG internal cookies) are technical cookies allowing navigation on the Platform and access to its functionalities and Content.

Functional cookies (Debt Aid SG internal cookies) make it possible to recognize you when you return to the Platform, to memorize the information relating to your preferences, and thus to improve your browsing quality: adapt the configuration of the Platform to your preferences.

Audience measurement cookies (Google Analytics, Facebook Pixel and third-party cookies): these cookies are used to enable us to recognize and count the number of visitors on the Platform and to collect information on how it is used. (navigation route, most visited pages, etc.).

Third-party cookies intended to improve the interactivity of the Platform: the Platform relies on certain services offered by third-party websites. They are also used to measure the effectiveness of our marketing campaigns.

2.3 Refusing and Deleting Cookies

Browser configuration

If you wish to refuse cookies or delete cookies stored on your device, you can do so via the preferences of your internet browser. These navigation options relating to cookies are normally found in the “Options”, “Tools” or “Preferences” menus of the browser that you use to access this Platform. However, according to the different existing browsers, different means can be used to disable cookies.

Please note that if you refuse to accept cookies from your internet browser on your device, some features and parts of the Platform may not work properly.

Online deactivation of Google Analytics cookies

You may prevent your data from being used by Google Analytics by downloading and installing the add-on accessible on the following link: Disable Google Analytics


Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website. These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Debt Aid SG do not have control as to how other websites process your data. You may wish to read their privacy policy for more information.


We may send you, in accordance with applicable law, and with your agreement when it so requires, the Debt Aid SG Newsletter and some marketing, advertising or promotional messages on products, services or events from Debt Aid SG or its subsidiaries that may interest you provided that you have explicitly agreed to the subscription of Debt Aid SG newsletters.

If you no longer wish to be on our mailing list, you can opt-out by clicking on the unsubscribe link provided in each of our communications or by sending an email to